The company “Torrefazione La Brasiliana” goes back three generations. During the Second World War grandfather, Carlo Govoni’s intuition led him to imagine there would be a great desire to have coffee (which had literally disappeared from the market), and so in 1942 he bought a an old coffee-roaster which he would not be able to make use of until 1948, when he decided to set up business in Ferrara.
He employed a young black boy as his shop assistant, dressing him in a red uniform with gold buttons; his business soon took off in the town expanding throughout  the province, so much so that the fame of “the black boy in the red  uniform with the gold buttons” spread to other regions and became the symbol  of “La Brasiliana”’s success.
Corrado and Nino Govoni took over the helm of the company’s expansion creating new blends of coffee, like the “T”, “Extra” and “Marfisa”.

LA BRASILIANA TODAY

Today the company is run by the third generation of the family: “La Brasiliana” has been set up in various regions and has two warehouses in Rimini and Fano. It boasts avant-garde technology, widespread sales of coffee, which have extended, over the past few years,  to foreign markets, Germany in particular.